Stage 6 · Handle the financing conversation · Lesson 2 of 2
The questions you will be asked
The questions an investor or a banker will ask, grouped by theme, with what a good answer contains. For each one, the lesson in the track that prepares you for it.
Three kinds of questionYour turn
A question checks a fact, tests your reasoning or watches your reaction
“Where does the amount come from?” You will hear it in one form or another, from a banker as from a fund. The expected answer fits in one sentence and one document.
Before the list, learn to recognise what you are being asked. Take the question you dread most and walk it through the tree.
A question has just been asked.
Question 1
Is the answer in your file, or in a document you hold?
See the whole tree
Is the answer in your file, or in a document you hold?
- YesIt checks a fact.
- No
Does answering need a calculation or a judgement?
- YesIt tests your reasoning.
- No
Does it touch a sensitive point: a nominee, a dispute, another funder, tax in arrears?
- YesIt watches your reaction.
- NoAsk for clarification.
One question can be of two kinds: “Who owns the company?” checks a fact and watches your reaction.
The next cards give the questions by theme: ownership, numbers, cash, the money you ask for, risks, impact, exit. For each one, what a good answer contains, and the lesson in the track that prepares it. Read them with your file open.
Ownership
Who owns it: the answer goes down to people, with percentages
These questions come early, and the funder has no choice. Anti-money-laundering rules (the FATF standards, written into each country’s law) require it to identify the real person who owns or controls the company (the beneficial owner, or UBO).
- The numbers
- Cash
- The money you ask for
- What can go wrong
- Impact
- Exit
- Before, during, after
- What you produce
The rest of the lesson
Keep reading with your free account
8 more parts, with the calculations on your own numbers and what to write in your file. The account is free, no commitment.
The words of this lesson
Each word links to its full definition in the glossary.
- Due diligence
- The investigation the investor runs on you before signing.
- Beneficial owner
- The natural person who, at the end of the chain, really owns or controls the company.
- Runway
- The number of months your company can keep going on the money in the bank, if nothing new comes in.
- DSCR
- What you earn, divided by what you must repay this year.
- Drag-along
- When a buyer wants 100% of the company, the partners holding the threshold set in the clause can oblige the others to sell, on the same terms.
- Tag-along
- When a partner sells its stake, the minority partners can sell theirs alongside it, on the same terms.
- Customer concentration
- When a large share of your sales depends on one or two customers: if one leaves, the company suffers.
- Financial year
- Your accounting year: twelve months ending on a fixed date, usually 31 December.
- Working capital
- The money stuck in your stock and in invoices your customers have not yet paid.
- Repayment schedule
- The fixed dates and amounts on which you repay the loan, for example monthly, even in difficult months.
From the lesson to your file
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